AUDIBLE COMEDY CAMPAIGN
Audible Sounds Funny.
Audible is home to some of the funniest content on the planet. This tagline and script point directly to that, staking a claim in comedy by integrating the brand name directly into the campaign line. This makes it ideal for use on other platforms and playfully invites audiences to discover its double meaning while giving a nod to the medium itself.
Using iconography to personify the stories.
Motion assets with an engaging, percussive look and feel immerse viewers in the storylines and deliver front-row access to talent. Each asset is infused with behaviors that speak to the content and characteristics of each title. And a bold, poppy, editorial style rounds things out with the snappy timing of a great joke.
See the full case study at Trollbäck+Company