For more than 78 years, ABC has delivered some of the most celebrated, enduring, groundbreaking entertainment in American history. Standing alongside storied brands like Coca-Cola, Levis, and Ford, the American Broadcasting Company has had a profound impact on contemporary culture. And like those brands, ABC has an iconic logo.

 

Designed by Paul Rand in 1962, the original mark—flat, clean, crafted to be easily reproduced in the age before computers—has subsequently undergone updates to align with every taste and trend imaginable. We shared a vision with our partners at ABC to avoid yet another iteration, drawing inspiration instead from the brand’s Rand-ian roots to create a clean, sleek identity with the simplicity and flexibility to last.

 

Bite is a new food media brand for all food lovers. Curated and brought to you by acclaimed chef Gordon Ramsay and Fox Entertainment, the global food brand brings you the biggest and most exciting names in food, as well as the best in products and experiences. From the couch to the kitchen, Bite empowers home cooks, content creators, and food fans, to level up their food game.

 

With Gordon Ramsay and our partners at FOX Entertainment, we designed a visual identity system that fuses vibrant colors and kitchen-found textures to create an endlessly iterative ingredient palette that flexes across all social platforms.

Audible is the leading creator and provider of premium audio storytelling, enriching the lives of millions of listeners every day.

 

With a growing roster of must-listen series anchored by some of the biggest and brightest stars in the world, Audible continues to push the boundaries of not only audio storytelling, but blockbuster entertainment in general. This presented an exciting opportunity to tell a larger story about the brand with an awareness and engagement campaign that highlights an amazing lineup of stories all unified by Audible’s commitment to top-notch production values and unmatched quality.

Collaborating with Marriott’s content and marketing teams, we began with a comprehensive redesign of the company’s global in-room TV channel that replaced both Starwood and Marriott channels with a single unified system. As one of the brand’s leading communication platforms, the new channel allows deeper immersion into all of the experiences and unique opportunities that Bonvoy makes available to its members.

Pre-pandemic. Pre-George Floyd. With mounting pressure for DE&I initiatives, the industry was only beginning to take small steps in the right direction. Instead of empty CTAs and hiring C-Suite DE&I heads for optics, we wanted to take action at the ground level—by proactively empowering young and underrepresented creatives with mentorship, connection, networking resources, and possible job prospects. Then the pandemic hit. Then the murder of George Floyd.

 

With the pivotal and crucial resurgence of the Black Lives Matter movement upon Floyd’s death, and job security at an all-time low for new graduates amidst the pandemic, it was our time, more than ever, to take real action. That’s when .movtogether went from an idea to a pilot program that was quickly coming to life.