DESCRIPTION
For more than 78 years, ABC has delivered some of the most celebrated, enduring, groundbreaking entertainment in American history. Standing alongside storied brands like Coca-Cola, Levis, and Ford, the American Broadcasting Company has had a profound impact on contemporary culture. And like those brands, ABC has an iconic logo.
 
Designed by Paul Rand in 1962, the original mark—flat, clean, crafted to be easily reproduced in the age before computers—has subsequently undergone updates to align with every taste and trend imaginable. We shared a vision with our partners at ABC to avoid yet another iteration, drawing inspiration instead from the brand’s Rand-ian roots to create a clean, sleek identity with the simplicity and flexibility to last.
 
CREDITS
Studio: Trollbäck+Company
 
Published: 2021
 
Role: Animator

Executive Creative Director: Elliott Chaffer

Executive Creative Strategy: Bo Bishop

Producer: Betsy Jones

Design Leads: Nadia Husain, Steven Wimberley

Animation Leads: Eli Guillou, Lizzi Stuart Ignasher
 
Logo Refinement: Stephen Kelleher
DESCRIPTION
Bite is a new food media brand for all food lovers. Curated and brought to you by acclaimed chef Gordon Ramsay and Fox Entertainment, the global food brand brings you the biggest and most exciting names in food, as well as the best in products and experiences. From the couch to the kitchen, Bite empowers home cooks, content creators, and food fans, to level up their food game.
 
With Gordon Ramsay and our partners at FOX Entertainment, we designed a visual identity system that fuses vibrant colors and kitchen-found textures to create an endlessly iterative ingredient palette that flexes across all social platforms.
 
CREDITS
Studio: Trollbäck+Company
 
Published: 2023
 
Role: Lead Animator

Executive Creative Director: Elliott Chaffer

Creative Director: Josh Lynne
 
Producer: Betsy Jones
 
Strategy: Mika Saulitis
 
Design Lead: Steve Haslip
DESCRIPTION
Audible is the leading creator and provider of premium audio storytelling, enriching the lives of millions of listeners every day.
 
With a growing roster of must-listen series anchored by some of the biggest and brightest stars in the world, Audible continues to push the boundaries of not only audio storytelling, but blockbuster entertainment in general. This presented an exciting opportunity to tell a larger story about the brand with an awareness and engagement campaign that highlights an amazing lineup of stories all unified by Audible’s commitment to top-notch production values and unmatched quality.
 
CREDITS
Studio: Trollbäck+Company
 
Published: 2022
 
Role: Animator

Executive Creative Director: Rosie Garschina

Design Lead: Jill Russell
 
Animation Lead: Marcelo Meneses
DESCRIPTION
A vibrant new home for even more pop culture. Mixible evolves ET Live’s signature coverage—celebrity and entertainment news—to a new, memorable, and genre-inclusive platform, offering a blend of content that spans pop culture. Bouncing between entertainment, music, movies, awards shows, and live events, Mixible’s new name declares that we are always shifting, mixing, and moving at the speed of pop culture.
 
CREDITS
Studio: Trollbäck+Company
 
Published: 2022
 
Role: Animator

Creative Director: Erin Kilkenny
 
Producer: Ryan McRee
 
Animation Lead: Marcelo Meneses
DESCRIPTION
We defined—then evolved—the motion identity that invites travelers to experience the breathtaking world of Bonvoy rewards.

Collaborating with Marriott’s content and marketing teams, we began with a comprehensive redesign of the company’s global in-room TV channel that replaced both Starwood and Marriott channels with a single unified system. As one of the brand’s leading communication platforms, the new channel allows deeper immersion into all of the experiences and unique opportunities that Bonvoy makes available to its members.

CREDITS
Studio: Trollbäck+Company
 
Published: 2022
 
Role: Animator

Creative Director: Fran Roberts
 
Producer: Kevin Anderson
 
Editor: Bryant Wang
DESCRIPTION
Pre-pandemic. Pre-George Floyd. With mounting pressure for DE&I initiatives, the industry was only beginning to take small steps in the right direction. Instead of empty CTAs and hiring C-Suite DE&I heads for optics, we wanted to take action at the ground level—by proactively empowering young and underrepresented creatives with mentorship, connection, networking resources, and possible job prospects. Then the pandemic hit. Then the murder of George Floyd.
 
With the pivotal and crucial resurgence of the Black Lives Matter movement upon Floyd’s death, and job security at an all-time low for new graduates amidst the pandemic, it was our time, more than ever, to take real action. That’s when .movtogether went from an idea to a pilot program that was quickly coming to life.

CREDITS
Studio: Trollbäck+Company
 
Published: 2020
 
Role: Animator

Executive Creative Direction: Elliott Chaffer, Alex Moulton,
Mitch Monson

Strategy: Casey Halter

Design Lead: Lili Emtiaz
 
Animation Leads: Eli Guillou, Luke Barker 
DESCRIPTION
Spotify is the global audio entertainment platform that customizes your audio listening experiences. #1 in music streaming—the plaform's brand loyalty is both devout and immersive, geared towards curating discovery tools, playlists, and podcasts for every unique streamer. 

For this mock campaign, the aim was to showcase Spotify's human-curated playlists. From genre specific to mood setting, the app empowers its users to find music for every moment. 
 
CREDITS
Production: Savannah College of Art & Design
 
Published: 2019
 
Role: Designer / Animator

3D Lead: Will Burkart
 
Professor: Austin Shaw

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